

The problem with this movement, aside from the in-game enforcement aspect, is that it is par for the course for what is killing the sport of hockey. It is trying to be like every other sport. This selling out in order to become mainstream has been going on for some time, since the NHL made notable efforts to increase scoring in the league. Granted, at the time, all the clutching and grabbing was not hockey, but larger goals, smaller pads, technologically advanced sticks have all accomplished this goal. Then they expanded. Took teams out of Canada and into Florida, Anaheim, and Columbus to make it more of an American sport. All absolutely terrible moves.
Now removing fighting is the one side of the sport that you can walk up to a non-hockey fan, and actually get him or her excited about watching a hockey game. The parts of the sport the NHL should be marketing, the flash, the speed, the fighting and the attitude are being muted in order to fit in with the cool kids.

How did the NHL handle it? They suspended Avery, which was fair, then basically dragged him through the streets like he was a Holocaust denier or something. He lost his job with the Stars, which was the team he was with at the time, relegated to the minors and banished until the NY Rangers came calling. If this happened in baseball or the NFL, you'll probably get some disciplinary action, and this has probably happened multiple times in the NBA and no one raised an eyebrow. If there is an opening to get some attention for your business, then you have to jump on it. The NHL once again turned away and just wanted to be a square peg trying to get into a round hole.
Hockey isn't just another sport. It is unique and they have to accept that. Grow in Canada, focus abroad, and realize that due to the semi-complex rules and low scoring it will never be on par with football or baseball. The NHL has it's best chance in being something different. A change of pace for the sports fan who is looking for a different outlet. There will always be the diehard fans in the NHL, always. It's a matter of getting those people who aren't fans. Fighting is a way to do that. But the NHL will never learn.
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